Cookie Policy
Effective date: August 14, 2026
1. What Are Cookies
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to the owners of the site. Cookies can be "persistent" (remaining on your device until they expire or are deleted) or "session" cookies (deleted when you close your browser).
2. Cookies We Use
Essential Cookies
These cookies are necessary for the Site to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the Site would not function correctly without them.
Attribution Cookie
We set one first-party cookie of our own, before and regardless of your consent choice, to know which advertisement or campaign brought you to the Site. It is set by a script served from our own domain, is readable only by us, and is not transmitted anywhere until and unless you submit a form. If you submit a form, its contents are sent along with your enquiry to our CRM so we can attribute the enquiry to a campaign.
| Cookie | Purpose | Duration |
|---|---|---|
| _nv_attr | First-party. Records the Google Ads click identifiers ( gclid, gbraid, wbraid ) and campaign parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) present in the URL you arrived through, plus that landing URL and the first and most recent times we saw you. Used to attribute enquiries to campaigns. | 90 days |
Analytics and Identification Cookies
These are set only after you click "Accept" in our consent banner. We use two such tools:
- Google Analytics 4— measures how visitors find and move through the Site, using a persistent identifier stored in the cookies below. This data is pseudonymous, not anonymous: it stays linked to that identifier across visits and can be combined by Google with other signals it holds.
- RB2B (Retention.com)— attempts to identify individual visitors by matching them against third-party datasets, so we can see which people and companies visited even when no form was submitted. This is deliberate identification of you, not anonymous measurement. You can opt out directly at app.retention.com/optout.
- LiveIntent / LiveRamp— loaded onto the page by RB2B rather than by us directly, and used to help resolve a visitor to a known identity. We name it here because it sets its own cookies on this site and is a further party receiving data about your visit.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics. Distinguishes unique users by assigning a randomly generated client identifier. | 2 years |
| _ga_* | Google Analytics 4. Persists session state. | 2 years |
| _reb2buid | RB2B. Persistent visitor identification. | 360 days |
| _reb2butk | RB2B. Long-term cross-session identification. | 1 year |
| _reb2bgeo | RB2B. Location-based identification and matching. | 20 days |
| _reb2bref | RB2B. Visit attribution. | 15 days |
| _reb2bfxf, _reb2btd, _reb2bli | RB2B. Identity resolution and linking a session to an identity. | 1 month |
| _reb2bresolve | RB2B. Temporary identity resolution buffer. | 2 days |
| _reb2bsessionID | RB2B. Active session management. | 30 minutes |
| _reb2bloaded | RB2B. Prevents duplicate script executions. | 1 second |
| _lc2_fpi, _lc2_fpi_js, _li_dcdm_c | LiveIntent / LiveRamp, loaded by RB2B. Identity resolution across sites. | Set by LiveIntent |
3. Your Consent
No non-essential cookies are set before you consent. Google Analytics is loaded with consent signals defaulted to denied, so it stores nothing and sends no measurement until you click "Accept." The RB2B script is not placed on the page at all unless and until you accept — if you decline, or have not yet answered, no script tag for it exists in the page.
The two exceptions are the strictly necessary cookies described above and the first-party _nv_attr attribution cookie, which contacts no third party and transmits nothing unless you choose to submit a form.
You can change your mind at any time using the "Cookie Preferences" link in the footer of every page. Declining after having accepted deletes the Google Analytics and RB2B cookies already set, rather than merely stopping new ones. If your browser sends a Global Privacy Control signal, we treat that as a decision to decline and do not show you the banner at all.
4. Managing Cookies
Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. You can set your browser to block or alert you about cookies, but some parts of the Site may not function properly if you do so.
To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.
5. Third-Party Cookies
The cookies set by Google Analytics 4 and RB2B are named in Section 2 and are set only after you accept. A note on how they are placed: RB2B's cookies are written as first-party cookies under the netverge.com domain, even though a third party places them and receives the data. Browser controls that block "third-party cookies" therefore will not stop them — declining in our banner, or sending a Global Privacy Control signal, will. We do not control what these providers do with data once collected, and we recommend reviewing their own policies.
Separately, if you click a "Book a Demo" link you leave our Site for Calendly, our third-party scheduling provider, which sets its own cookies under its own policy. Nothing from Calendly is loaded into our pages, so this happens only if you choose to go there.
6. Contact Us
If you have any questions about our use of cookies, please contact us at privacy@netverge.com. For more information about how we handle your personal data, please see our Privacy Policy.